We Build Marketing Systems That Roofing Contractors Trust

Our team delivers measurable, predictable, and scalable results for roofing companies that want to dominate their service area — combining data-driven strategy, high-performance campaigns, and proven systems designed to fuel long-term growth.

About Us

Aplanadora Marketing is a performance-driven growth agency built exclusively for roofing contractors who want predictable revenue, data-backed decisions, and AI-powered systems that actually move the needle.

Founded by Melvin Mendoza, Aplanadora was built on one belief:

Roofers don’t need more “leads” — they need a reliable growth engine they can measure, optimize, and scale.

We combine

High-intent Meta & paid traffic campaigns engineered specifically for roofing markets.

AI-assisted targeting and optimization to put your brand in front of the right homeowners at the right time.

Data-driven funnels & automations that track every step from click → conversation → booked estimate → closed job

Smart appointment-setting workflows that use automation + human touch to keep your calendar full of real opportunities.

Every decision we make is driven by data, not guesses — from which zip codes and income bands to target, to which offers convert best, to which follow-up sequences generate the highest show rate and closing rate.

$10,456,900+

in revenue for our clients

1,000+

Roofing businesses helped

10+ Years

experiencein slinging leads

Our Mission

To help roofing companies escape inconsistent lead flow, overpriced “brand awareness,” and manual, chaotic sales processes — and replace them with a clean, trackable, AI-enhanced growth system that produces revenue month after month.

Roofing is competitive, noisy, and constantly changing.
We give you the clarity, numbers, and technology to win.

If you’re ready to turn your marketing into a true growth engine — not a monthly gamble — Aplanadora Marketing is the partner in your corner.

Experts Behind Your Growth

Our team brings together performance marketers, roofing consultants, and AI specialists dedicated to helping roofing companies scale with clarity, strategy, and measurable results.

Melvin Mendoza
Founder & CEO
Zach Isaacman
Head of Fulfillment & Roofing Sales Coach
Aaron McKeague
Chief Marketing Officer (CMO)
Ethan Cole
Marketing Lead

Trusted by Roofing Contractors

Real stories. Real results. These testimonials highlight the transformation roofing companies experienced after partnering with our marketing team.

Ready to Get 20–40+ Roofing Leads Every Month?

Stop guessing. Start scaling with a proven marketing system built for roofing contractors.

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111 Town Square Pl ste 1238, Jersey City, NJ 07310